Looking Back: A Busy Day in #bportlife

Last Wednesday, November 19, our bloggers chronicled their entire day through social media. From study sessions to food sessions, from One Direction to Brockapella, it was a busy day, showcasing the many fun and challenging things our students experience as part of daily #bportlife. Check out the full summary here: www.brockport.edu/bportlife.

Katelynn and friends Liz and friends at dining hallDinner time in the libraryPlannerLiz and Spencer

The New Rules of the Job Search: Creating a Persona on the Web

Jim Mignano, alumnus—One of my favorite authors, David Meerman Scott, recently published a video interview on his blog, in which he provides his best advice for university students.

There are going to be tons of applicants for the jobs you apply for after college. Some of them are going to be smarter than you, come from more prestigious schools and have a lot of great experience.

Standing out is the trick. And according to Scott, the best way to stand out is “by creating an awesome personal brand on the web.” He says that he does not want to see a potential hire’s resume, but would rather see “something interesting they’re doing on social media.”

During your college years, ask yourself what a potential employer will find if they Google your name. Make it your goal to optimize that web content so they like what they find.

Yes – that means un-tagging yourself from the pictures from last weekend’s highlighter party and next weekend’s ABC party… but those are defensive strategies. You should also go on the offensive by producing the types of content that will be appealing to an employer. That means engaging with industry professionals on Twitter, producing a video series on YouTube, writing regular blog posts and definitely optimizing your LinkedIn profile.

How will you stand out from the crowd in your job search?

Watch Scott’s interview and more from Behind the Brand here:


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Jim MignanoJim Mignano graduated from Brockport in December 2013. He is currently an account coordinator at Text100’s Rochester office. As a self-admitted “social-junkie,” James loves forming and building relationships both online and off. In the off-chance that he is not tweeting, you might find Jim trying a new beer, reading a book or blogging.



Let the day begin!

Rachel Baldwin—Today is the day! All day long, our bloggers will be keeping you up to date on what’s going on in their lives. From the boring tasks to the legendary happenings, you’ll be in the know.

Have a question? Comment or tweet to the bloggers!

Keep an eye out over the next few days for recaps!


Excited to mention that…

…our bloggers are taking part in an awesome series very soon. On Thursday, April 24, we’re hosting “A Day in the Life.” What’s that, you ask? Let me fill you in.

From the time they wake up ’til the time they hit the hay, our bloggers will be posting about their lives at Brockport. Whether it’s classes, social lives, clubs or hobbies—you’re sure to hear about it. Winging It’s blog will be overloaded with content to give you a picture of what a day is like for a student at Brockport.

Be sure to follow our bloggers on Twitter for any live-tweeting action throughout the day. Also, comment with your questions for the bloggers or tweet at them using our hashtag: #brockportlife.


On the Hunt


Michele Pettis—Network Club hosted a scavenger hunt this week. Even though only two teams participated (Network Club lost to the team from Marketing Club) the event was not a failure. After searching campus to find the location of mystery photos, the groups had pizza and wings, did card tricks, and “networked” aka chatted about life on campus and there future plans.

As the Director of Publicity for Network Club, it was part of my job to get the word out about the event. Despite posters in Hartwell, posting on the “Brockport Parties and Events” group on Facebook, and tweeting about it from the @bportNetwork account (which you should totally follow! haha), the turn out was low. I was a bit discouraged. It is a hard time of year to get people to share their time. Thanksgiving is only a week away. Given the late nature of the holiday this year, the week we get back is when all the final papers and PowerPoint presentations (yuck) are due. And then the week after that is finals! It’s enough to make anyone nervous.

Now that the scavenger hunt is over, I’m on the hunt for more hours in the day! If anyone has any leads, let me know!

Brockport Athletes Give Back


Michele Pettis—As part of the Giant Read program, Brockport athletes took time out of their busy schedules to spend time with first graders at Theodore Roosevelt School.

The event started at 9:30 when a couple dozen Brockport athletes arrived at the school in our vans. They were broken up into groups in the school’s big gym. There were four game stations set up: hoola hoops, scooters, bean bag toss, and a rock-climbing wall. (Wish I had had one of those as a kid!) When the students were brought in, they were assigned to a station and then they rotated so that every group played every game.

When the kids first arrived, they were a little intimidated. The Brockport athletes quickly made the kids feel at ease and they started playing. The athletes stayed with the same group of kids as they rotated around the games. By the end, the college kids’ phones were coming out and pictures were being taken. The kids loved it! Ellsworth was also there doing his best to play along with the kids.

The athletes brought the kids bags with a tooth brush (to go along with the story Loose Tooth), crayons, and a Brockport lanyard. The kids even got a copy of the book to keep!

It was so nice to see how excited the kids were to play with Brockport students. You could tell it was the highlight of the day for the kids. For the athletes, it was more than just an opportunity to get off of campus; they also got a nice feeling from spending time with the kids. Just a little bit of attention can go along way to helping a child feel good about themselves. There are plans to do the event again in the Spring semester. It was a good example of Brockport caring about the community. I was glad I got to tag along!

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